We are a ‘hands-on’ consultancy built on the heritage of Fisher Marketing which was founded by John Fisher, a Chartered Engineer, member of the Institution of Electrical Engineers and the Chartered Institute of Marketing, more than twenty years ago.
Following roles with English Electric, Brown Boveri, the Rank Organisation, Delta and Jeumont-Schneider he set up Fisher Industrial Marketing in 1988 to provide a specialist marketing and public relations service to companies working with electrical, mechanical and electronic equipment and systems, whether for capital plant or OEM components.
It is this specialisation that has ensured our success with the media in particular – a few acknowledgements of which are shown here. It is also the reason why we have been retained over the years by major clients like Mitsubishi Electric, MTE Turck, Henkel Loctite, Seeboard, Rockwell Automation, Edwards High Vacuum and Leroy Somer.
- are technically and professionally prepared, have an ability to understand a brief quickly and correctly and are trained to express complex technical concepts in simple terms, verbally and in writing.
- have an accumulated and wide understanding of industrial technology and building services, based on experience in industry and writing about developments at the forefront of the technologies.
- have a demonstrable track record of success, specialising in technical PR for industrial automation, controls technology, building services and electrical contracting.
- have in-depth knowledge of various markets including direct experience of the OEM and end user sectors, regulatory bodies and technical publishing.
CadenceFisher has unrivalled contacts with many key players in industry. In addition to the media, this includes exhibition organisers, government agencies, professional bodies and manufacturers of complementary products.
Recent years have seen CadenceFisher introducing social media strategies into technical markets as well as taking press briefings to a new level of success. Media strategies developed by CadenceFisher draw on the consultancy’s wider experience to design and execute thought leadership programmes and engagement programmes with trade and decision-making bodies.